GM Fabrics x Wieden+Kennedy
Problem/Challenge - To gain attention of the audience in the D2C market for GM Fabrics.
Approach - Using festive season (Diwali) to build a lasting impression of GM fabrics in the minds of consumers
Approach - Using festive season (Diwali) to build a lasting impression of GM fabrics in the minds of consumers
Strategic Platform - WARMTH OF AUTHENTICITY
The platform is built around the fact that 'Home' remains a social space while also becoming a canvas for personal preference/taste. Which is truer in the festive season.
Which means it is cultivated by two spheres of thought - 'Admiration of those who matter' & 'Confidence to express myself' which ties up with the platform,
Which means it is cultivated by two spheres of thought - 'Admiration of those who matter' & 'Confidence to express myself' which ties up with the platform,
Warmth Of Authenticity
